Pixel division, says bringing premium features to cheaper smartphones is part of the company's strategy moving forward.
It's unclear how well that strategy is paying off so far. The smartphone industry is still largely dominated by companies like Samsung, Huawei, and Apple. Google also said in its most recent earnings report thatBut the smartphone market has changed a lot since Google entered it in 2016. Flagship smartphones from companies like Apple, Samsung, and even Google are higher than ever before, with the most expensive models sometimes costing upwards of $1,000.
Google is far from being the only company to offer smartphones that are significantly less expensive than today's flagships. Samsung and Motorola both offer affordable options, like the $220 Galaxy J7 and the $300 Moto G7. But Queiroz is betting that Google's new pair of smartphones will stand out because they're still part of the flagship Pixel line, not an offshoot brand, and therefore retain many of the same features as the Pixel 3.
Basically, today's smartphones are so advanced that it's difficult to justify spending $1,000 each year to upgrade to the latest model. Smartphone cameras are already sophisticated enough. Their screens are already large, crisp, and colorful enough to make watching Netflix and looking at photos enjoyable. And their performance is already fast enough to edit photos on the go and juggle multiple apps.
Google is thinking about other ways to improve the basic phone call experience, but Queiroz couldn't share any specific details.Then of course, there's the shift to foldable smartphone designs that companies like Samsung, Huawei, and Motorola are pursuing.
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