For entrepreneurs, it’s hard to find cash to invest outside their business

Many women entrepreneurs need to use all their money to fund their businesses, and as a result they put off saving for the future and retirement.Catherine Graham spent almost a decade running two businesses side-by-side. But as she grew these enterprises, Ms. Graham was keenly aware of what she wasn’t building: her personal investment portfolio.

Many entrepreneurs face the challenge of trying to save and invest while growing a business. But the problem appears to be more common and acute among women business owners who, as studies show, often can’t get funding and tend to pay themselves lower-than-market incomes. “I think it’s because they are trying to make really, really good decisions to try and catch up,” says Ms. Steinfield.

“When a woman is on the investing team, women entrepreneurs are more likely to be funded than if there are no women on that investment team,” she says. “And while they’re under-invested in, women as an asset class are overperforming, so we’re looking at it as a very opportunistic financial opportunity.”

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