A disastrous redesign of Sonos’ mobile app that led to customer complaints, hurt sales and caused the delay of two key product launches cannot be fixed by resurrecting the speaker and headphone company’s old app, Sonos CEO Since its launch in May, customers have complained that the updated app did not recognize existing Sonos speakers and would not allow new speakers or headphones to be set up.
Sonos announced it was cutting 6% of its global workforce — representing roughly 110 people — last week following a recent quarterly earnings announcement, during which executives disclosed they will spend $20 to $30 million fixing the app, investing in customer support and embarking on other initiatives to win back peeved buyers.
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