with Lisa Says Gah, and a projected $5.8 million in annual sales. So it was no surprise when Millstein, Fishwife’s CEO, appeared on ABC’sin a TikTok posted shortly after the episode’s premiere. Lewis did some minor sleuthing and discovered that Goldfarb had unfollowed Millstein on Instagram. More significantly, Fishwife, under its legal name Shrimp Girls Inc., hadGoldfarb in 2023 for breach of contract, trademark infringement, and more.
Agatha Kluk, a partner at Perkins Coie LLP who helps emerging businesses structure and scale, echoes, “My personal view is that more likely than not, close friends should not be in founding relationships.” Friends, averse to awkward conversations and convinced of their relationship’s infallibility, may skimp on defining responsibilities and procedures necessary to prevent protracted conflict.
Disagreements are further complicated when the central friendship factors into the brand marketing of the company. That was the case with Great Jones, which sold not only vibrant, enamel-coated cookware but a cozy lifestyle built upon quality time with loved ones. The company’seditor) and Maddy Moelis, touted a 20-year friendship forged at sleepaway camp. They paid tribute to their personal history by offering their flagship Dutch ovens in the same vivid green as the camp’s color.
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