Naked Wines has appointed a new finance chief as the loss making online wine seller seeks to restructure its business amid tumbling sales.
Naked Wines also invested in its new customer acquisition, spending £23.3 million on getting new business, up 9% on the year before. “With a new invigorated team looking at the challenge with a fresh perspective, I feel confident that we will see Naked fulfil its potential to revolutionise the DtC wine market.”
It comes after a period of widening losses for Naked Wines, after rocketing inflation made it more expensive to operate the business.
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