Manchester City striker Erling Haaland has already seen his Premier League season take off for 2024/25 after a stunning hat-trick against West Ham United at the weekend.
Haaland’s remarkable form for Manchester City since his arrival in the summer of 2022 has seen his own personal brand, and wealth, surge.ALSO READ: I saw Pep Guardiola's hidden message to Erling Haaland amid Man City challenge Many major stars have limited companies for their image rights, with the likes of Bukayo Saka having ‘BS7’, Jude Bellingham owning ‘Bello&Bello’, and Haaland’s Manchester City teammate Phil Foden having ‘Rondog Sports’.
But it is the player’s image, one related to such things as name, trademark characteristics, squad number, social following, and other areas, and players are now switched on to knowing that they must look after their own interests. It is also beneficial from a tax perspective, with that money received taxed at a 19% company rate as opposed to it being subject to the 45% tax rate that would be applied to players through the salary received from the club. For some players, such methods work as something of a savings account throughout their careers ahead of taking out funds at a later date for them to invest in other areas in later life.