Under the Meylan family’s leadership, independent Swiss watch brand H Moser & Cie has undergone a much-needed revitalisation. Brothers Edouard and Bertrand discuss their strategy, inspirations and plans for the future.New: You can now listen to articles.In the horological world, independent brands are becoming increasingly popular with collectors who value the creativity that smaller, niche producers bring to the table.
“In the last five, six years, for us at least, we noticed that a lot of customers are discovering and gaining confidence in brands beyond the established ones,” Bertrand said. A decade ago, customers were concerned if smaller brands would survive in the long run. “Now, we have seen a complete switch where customers are starting to trust a brand like us, believing that we are here for the long term.
For every Moser watch across its four core collections – Streamliner, Pioneer, Endeavour and Heritage – unnecessary elements are stripped away to keep each piece as simple and user-friendly as possible. The brand also eschews logos. “It’s a mark of confidence to say that we’re established enough that our products are recognisable,” Edouard explained.
In honour of Sincere Fine Watches’ 70th anniversary, Moser presented the Pioneer Perpetual Calendar Concept MD Purple Enamel Sincere Platinum Jubilee Edition, featuring an exquisite grand fue enamel dial in a captivating purple fume hue, a first for the brand.Limited to just 20 pieces, the watch stands out for its technical prowess and aesthetic audacity, with a strikingly minimalistic dial showcasing nothing else but fine gold hands indicating the main hours, seconds and power reserve.