Jenk Oz set up his first website aged 12 and now, at 19, runs a behavioural insight consultancy advising Google, Ford ands Coca-Cola.Jenk Oz set up his first website aged 12 and now, at 19, runs a behavioural insight consultancy advising Google, Ford ands Coca-Cola.f Appius Claudius Gaecus had got his way, there would be no gen Z.
But every generation gets accused of being lazy, says Holly Hobbs, founder of the employment advice agency Apprentivia and one of the new generation of “whisperers”. Employee advocacy is “on the rise massively”, Hobbs says, because people tend to trust younger employees’ accounts of their experiences. And supporting applications is vital because employers don’t understand how daunting it can be to compete with what feels like thousands of other people for one or two apprenticeships. “The tips on an employer’s website for dealing with that will be ‘drink water’, ‘sit in a quiet space’. That’s not cutting it.