Is Hollywood ready for the gamification of its business?

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Gambling has the potential to be both huge cash cow and, in the case of box office markets, a valuable tool.

Is Hollywood ready for the gamification of its business?Gambling has upended the sports world, allowing leagues and teams to partner with sportsbooks to make hundreds of millions of dollars. Politics, too, has become highly influenced by with real-money prediction markets that are considered by some to be a more reliable forecasting tool — and certainly a more instantaneous one — than polling.

Purists in the industry note that making films and television into a game — or a “reductive” point tally, as Rotten Tomatoes does — threatens to impinge the artistry of it all. Others, however, believe that consumers having a vested interest in different projects will actually drive interest and engagement and can provide the industry with valuable insights when it comes to box office tracking.Right now, you can help protect LAist's mission to provide local reporting to all in our community.

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