Al-Faraj is courted by major brands such as Dior, Tory Burch and Ralph Lauren, who often fly her out to glamorous destinations for events and shoots. She collaborates with regional designers, High Street brands, and couture labels, essentially marketing their latest stilettos, bags or watches to her 1.6-million Instagram followers.
Online Muslim travel platform HalalTrip this year unveiled its packages to more than 65 global destinations, tailor-made for the Muslim traveller. From separate resort facilities for men and women and hotels that do not serve alcohol, they ensure that Muslim tourists are able to holiday comfortably without compromising their faith.has packages available to cities such as Tbilisi, Dubrovnik and Kunming.
“After 9/11, South Africa lost the opportunity to be an alternative to the United States and Europe. How many of our five-star and four-star hotels, for example, have a halaal-certified kitchen?” says Salie. In recent years, South African designers have successfully put out their own collections, hosting fashion shows each Ramadan for an eager, growing market. “I think local women are inspired by Arab women that look beautiful in their abayas,” says Rohab Taloo, a designer at Johannesburg abaya boutique Breeze. “On average, abayas retail for between R1 500 and R4 500, dependant on the design and level of beadwork. We have designed items up to R8 000 and R9 000 before.
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