WeWork's latest earnings report shows it's still using a controversial accounting method that reminds experts of tech-bubble shenanigans

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Tech companies were inventing measures of profitability during the last tech bubble, and experts see parallels to what's happening today.

— market capitalization per pair of eyeballs — that some internet companies adopted in the late 1990s to help investors gauge their value in lieu of actual profits.introduced a custom financial metric that was so harshly scrutinized by regulators that the company deleted it in amended IPO filings. So-called adjusted consolidated segment operating income, or ACSOI, subtracted marketing expenses.

Its IPO filing included a few unique metrics including core platform adjusted net revenue. For the curious, this is Uber's way of capturing revenues from rides and food deliveries while excluding driver incentives and a few other costs. "Public investors take a shorter-term, reactionary approach to investing, so expensive, unprofitable companies haven't fared well traditionally,", the chief investment strategist for State Street Global Advisors' US SPDR business, said in a recent note to clients.

As WeWork makes its way onto the public markets, its debut will prove to be another test of investors' patience for profits — including the novel ways companies measure it.

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Andrew Yang says big tech companies would be 'well served' if broken upDemocratic presidential candidate Andrew Yang says big technology conglomerates like Facebook, Google and Amazon would be 'well served' if broken up into smaller companies as some of his Democratic opponents have proposed. Google IS the government Is it better that one large and corrupt team of software engineers can access our DMs and see our junk, or multiple smaller ones? Only time will tell. He does not have the right to dictate how other people run their companies. He does not have the right to dictate how other people do anything.
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