It's time for Apple to start losing sleep over another Chinese company as Xiaomi steals second spot

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Apple,Xiaomi

Anam Hamid is a computer scientist turned tech journalist who has a keen interest in the tech world, with a particular focus on smartphones and tablets. She has previously written for Android Headlines and has also been a ghostwriter for several tech and car publications.

Ever since Huawei was essentially knocked out of the market by US sanctions, Apple and Samsung have been trading the first and second spots back and forth but something unimaginable happened in August.August smartphone sales. | Image Credit - Counterpoint Research

August is generally a slow month for Apple, as most of its customer base holds off on buying a new phone in aniticipation of a new September release. A weak 2022 and 2023 pushed Xiaomi to rethink its product and sales strategy and its efforts are now paying off. One of the things that seems to have helped is only having"one hero model per price band," according to Counterpoint's Research Director Tarun Pathak.continue to do well, with the economic rebound staged by its key markets boosting sales of entry-level phones, it's also making a mark in the premium segment with new foldable and ultra phones.

 

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