Competitive Sustainability: Redefining Business Incentives For a Thriving Planet

The writer is interim CEO of the University of Cambridge Institute for Sustainability Leadership. Paul Gilding, CISL fellow, also contributed The business case for sustainability is clear: companies cannot thrive on a planet suffering from cascading crises and unmanageable risks. Yet, despite decades of corporate commitments, businesses continue to damage the planet, carbon emissions to rise and fossil fuel companies to chase growth.

We need proactive business support for a redesign of markets. Businesses need to recognise that the imperative for action on environmental issues is one not of morality or consumer sentiment but the laws of nature. Climate change and biodiversity loss are not abstract threats but real and measurable factors that will undermine business as usual.

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