Companies both established and emerging are reconfiguring their workforces to better meet the demands of these fast-changing times, whether reshaping certain departments, opting for more agility with a fractional model or restructuring.
“Companies are figuring out how to structure these teams to maximize that,” she added. “I have some clients that are still seeing decent traffic, for example, but the conversion is very low or maybe the dot-com channel is suffering.
At L’Oréal U.S., WWD understands that there has been some restructuring in the consumer products division, resulting in around 40 job losses. These are omni shopper roles, the link between the marketing and sales teams. Sales leads for brands are also being moved to retail leads. In addition to the strategics, the MLM market has also been changing, resulting in job losses. Rodan + Fields has unveiled a new business model, eliminating about 100 roles.
But while some companies are restructuring, some smaller brands are rethinking the way they approach C-suite hiring. “Rather than consulting when it’s implied that you’re working on the business, but not in the business, a fractional leadership role is one where they’re helping set strategy and also helping execute in a much more integrated way with the existing team, and so it’s more impactful. It feels more dedicated,” she continued.
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