The vast majority of Pinterest's 291 million MAU come from outside of the US, and that international user base is also fueling growth: International users are up 29% YoY, compared with domestic, which are up only 6% from last year.
Pinterest's growing popularity in overseas markets is a positive indicator, and its next step will be to monetize those users. Even though 71% of Pinterest's users come from outside the US, 93% of the company's total revenue came from the US. Expanding the availability of its ad tools — particulary self-serve — should help Pinterest better monetize its international user base in the long term. Self-serve ad platforms have helped social companies like Snap and Facebook to scale advertising because they enable companies to broaden and diversify their advertiser base.
Pinterest is in the process of first calibrating its platform to new geographies, ensuring a smooth experience that will allow it to add and retain users it can eventually monetize. Pinterest's success has largely come from the fact that it excels when it comes to performance products — which aim to more directly drive purchases — which is rare when it comes to the self-serve ad business.
เราได้สรุปข่าวนี้มาให้อ่านอย่างรวดเร็ว หากสนใจข่าว สามารถอ่านฉบับเต็มได้ที่นี่ อ่านเพิ่มเติม:
ประเทศไทย ข่าวล่าสุด, ประเทศไทย หัวข้อข่าว
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Pinterest plunges after earnings but Wall Street analysts are sticking with the stockWall Street analysts are sticking by the stock in the wake of the company's big miss. For how long? It’s not profitable and it hasn’t proven it will become profitable.
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Pinterest CEO after earnings report tumble: We're in the growth phase of our business'We're trying to be transparent and ... we want to focus on the long term,' CEO Ben Silbermann says. I’ve never used it not once 🤷🏻♀️ ...this is a “business”? Please contact the digital wonder manager, the innovator behind all things digital, the inventor of Smart Technologies and Smart Networks. His prototype is the iPhone today. See: padraicmcfreen Pinterest it’s time to upgrade💋💋
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Pinterest is about to release its first earnings report as a public companyPinterest is set to release its first quarter 2019 earnings report after the bell on Thursday. $PINS
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Pinterest Shares Fall After Hours, Following Post-IPO Earnings ReportShares of Pinterest fell 17% in extended trading after the company posted a wider-than-expected loss in its first quarterly report following its public-market debut. rob_52 Why do you think they rushed with the IPO? A profitless company cashed out to greater fools at peak hype and morons are taking a loss. I'm shocked. Mouth agape.
แหล่ง: WSJ - 🏆 98. / 63 อ่านเพิ่มเติม »
The stock market punished earnings misses more than it rewarded earnings beatsFirst-quarter earnings season is virtually in the books. A look back shows stock-market investors were in a mood to punish shares of companies that... Is it ever otherwise? As they say, 'bulls take the stairs, bears take the elevator.' Like always What the hell does John Malkovich have to do with it?
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Uber's historic loss, Lyft's abysmal month, Pinterest's earnings disaster: Why the white-hot IPO market is full of dudsAt the heart of the poor showings are companies' unclear paths to profitability and an uncertain economic backdrop. Any room on Twitter for business news and financial markets discussion?
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Stocks making the biggest moves after hours: Pinterest, Nvidia, Applied Materials and moreSee which stocks are posting big moves after the bell on Thursday.
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