Shira Yevin, founder of Gritty In Pink and INPINK, reflects on her journey as a trailblazer for gender equality in the music industry. The driver? Shira Yevin, a punk rock rebel on a mission to give women in music a voice.
According to Yevin, Rock radio wasn’t really playing female artists, and labels weren’t exactly lining up to sign female bands. “His booking choices reflected what would sell tickets, and that’s just how things were. We proposed the ‘Girls Garage Tent’—a space for local bands and a DJ,” she continued. “It seemed like a great plan, but with the 10th anniversary of the tour happening, a lot was going on, so he said, ‘Let’s do it next year.’ But when you’re 21, next year feels like a lifetime.
For Shira, it’s always been about building community. “We needed a place where women could uplift each other,” she said. “Gritty In Pink is about creating that space where we can come together, support one another, and thrive.”How former Heartbreaker Mike Campbell found his voice with the Dirty Knobs