Every time you walk around a supermarket looking for snacks, drinks and other foodstuffs, you are looking at hundreds and hundreds of items made by large consumer products companies. Have you ever wondered where the ingredients for all those goodies come from?
At the same time, accurate data collection is essential not only for tracking progress but also for protecting against accusations of greenwashing. Companies are very mindful that consumer trust can be quickly eroded if their sustainability claims are not backed by hard evidence. “We recognize that fixing environmental issues is a generational challenge,” said Beerens. “At Mars, the family has embedded a set of sustainability KPIs including circular packaging and carbon footprint into the renumeration package of senior leaders, and human rights will soon follow.”One challenge consistently raised by panelists was how to align diverse stakeholders—ranging from farmers to corporate executives—under a common goal.
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