Business Maverick: U.S. probe of Google’s online ad dominance would appease long suffering rivals, publishers

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Business Maverick: U.S. probe of Google's online ad dominance would appease long suffering rivals, publishers By Reuters reuters

That is why the U.S. Department of Justice is examining the dominance of Alphabet Inc’s Google in online advertising as part of a potential antitrust investigation, two sources told Reuters.

Apple and Facebook did not immediately reply to a request for comment on Monday. Google and Amazon declined to comment.The U.S. government has done little to slow Google’s ad market dominance despite having several opportunities. The company also owns the Chrome web browser and the Android mobile platform, which are two of the largest gateways to the internet. And its search and YouTube properties are two of the largest ad-supported applications.

In a heated situation last year, Google required websites using its technology to adhere to a new European privacy law in a way that major news websites said was too strict of an interpretation of the rules and would cost them revenue. Some of those critics, including German digital publishing house Axel Springer, declined to comment on the U.S. investigation but media industry associations said they were pleased to see the action.

 

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