Retail industry and economic experts agree: Expect a robust holiday shopping season

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Experts predict consumers will spend between $979.5 billion to $989 billion this holiday season

CLEVELAND, Ohio -- There’s nothing like the holiday season to brighten the eyes of retailers, even this year with Thanksgiving coming so late, leaving the fewest of the so-called shopping days as possible before Christmas.

“The economy remains fundamentally healthy and continues to maintain its momentum heading into the final months of the year,” NRF President and CEO Matthew Shay said in the sales outlook. “The winter holidays are an important tradition to American families, and their capacity to spend will continue to be supported by a strong job market and wage growth.”

Some of the season's expected hot sellers under $25 are displayed at the Walmart on Brookpark Road in Brooklyn.“Inflation will be contributing much less to overall spending growth than it did in 2021 and 2022, reflecting the rebalancing of the economy from pandemic distortions,” Mastercard said. “We expect that healthy growth in disposable personal income, combined with a steady labor market, will support a solid holiday sales season,”, economist for Deloitte Insights said in the firm’s report. “... Our forecast indicates that e-commerce sales will remain strong as consumers continue to take advantage of online deals to maximize their spending.”hopes to help companies streamline demand during the holiday shopping season.

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