Google’s biggest bet is AI for search, investment chief says

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Applying artificial intelligence to the search business that made Google a household name remains the largest gambit for the company, Ruth Porat, Alphabet’s president and chief investment officer, said at the Reuters NEXT conference in New York on Tuesday, December 10. The move followed competition from ChatGPT-maker OpenAI and has required Google to navigate tricky terrain, in which AI sometimes makes up information in what are called “hallucinations.”

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