A Truist Story About the Perils of Combining Company Names

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Great merged names in history: Brangelina, Kimye, Bennifer...Truist?

BB&T and SunTrust banks merged and needed a new name.

They came up with Truist, prompting some head-scratchingWhat is Truist? It isn’t the name of an artificial sweetener or a misspelled word in Shakespearean English, as some on the internet have posited.BB&T Corp. and SunTrust Banks Inc., which announced plans to merge in February, rebranded the combined entity on Wednesday as Truist...

 

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They are going to screw soooooooo many people ! My advice is run runaway !

It’s the banking equivalent of Cingular.

Remember Coke Classic and IHOB? Nobody else does either.

Always Learning! Interesting words. “You basically need to find a word that means nothing in every language,” Termologist Branding Naming CMO Marketing Startups Rebrand creativity

That is the worst possible name. Florida needs something hot and sexy!

Always Learning! Interesting words. “You basically need to find a word that means nothing in every language,” Branding Naming CMO Marketing Startups Rebrand

I think this quote in the piece explains everything: “You basically need to find a word that means nothing in every language” 🤔.... in that ⬆️⬆️ the ‘consultants’ were horribly successful. Or as Shakespeare might say, “forsooth a calamity in the truest senseth”

I remember when Continental and Air Lingus wanted to merge...

stevemoroski there it is...

TVMohandasPai Thanks that they did not named the merged entity as Bust.

And they paid what size fee to a firm to come up with that absurd name? Why not just keep one or the other? What are these people thinking?

Terrible name.

I’d have called it BB Sun Trust

Truthiness.

Should do the old newspaper thing: Just jam them together with a hyphen.

Moland creek

It’s like trust, just.. with an I ? In I I trust!? 😂

Lol. Fire the nimrods that came up with that Frankenstein’s monster.

🤮

To those who thought Tronc was a deplorable corporate name ... here comes Truist

Almost as bad as 'Tronc'

another bank with a totally meaningless name!

Stupidest bank name since Citizens & Southern and Sovran proposed naming their merged entity “Avantor”, which they abandoned prior to closing.

Horrific! Marketing department ‘group think’ at its finest...

Challenge accepted.

Uh... okay.

😳😳🤪🤣🤣🤣🤣🤣 Good luck! Moving my money! Thanks.

Stupid Name...just call it Sun Trust...

moland springs.

Worst name for a bank since Fifth Third, but at least those were real words.

Terrible name! I want to meet the focus groups. Reconsidering continuing with SunTrust

Monopolist Bank

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 /  🏆 98. in TH

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