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Canada's Live Music Industry Faces Challenges Despite Pandemic Bounce-Back

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Live Music,Canada,Industry

Canada's live music industry is experiencing a resurgence after the COVID-19 pandemic, but rising costs and changing fan behavior are posing significant challenges. Concert revenues have increased almost 40% since 2019, but industry experts warn of difficult times ahead due to factors like inflation, increased operational expenses, and shifts in audience preferences.

Canada’s live music industry bounced back big time after being silenced during the COVID-19 pandemic. The Society of Composers, Authors and Music Publishers of Canada , the countrywide rights agency that collects money on behalf of music creators, reported that concert revenues stood at $32-million in 2023, up almost 40 per cent from 2019.Around the world, there’s a sentiment that 2024 was the year the live-music bubble burst.

Second, fan behaviour is changing before our eyes . One notable trend across English-speaking markets is that multigenre festivals are being hit hardest. The collapse of what observers like to call “human editorial impact” on streaming services may explain why. That’s because the pain of human curation trades with the gain of the algorithm. With the rise of streaming services such as Spotify, our playlists are now curated not by humans but by machines. The result is that everyone’s consumption is highly personalized, and that’s a problem. Glenn McDonald, author of the book

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