DENVER — Youth Crews, a new Colorado-based youth diaper brand with a goal of providing more inclusive sizing for kids officially launched this month.The company was started by Brady Crandall, a dad who said caring for his daughter helped him realize most diaper companies didn't produce sizes for kids.“Our daughter was born with a severe brain injury called HIE, and so she has a few disabilities. I think the most visual or the most obvious externally, is cerebral palsy.
And so, it's really challenging to build a diaper in these sort of in between sizes,” Crandall said.But Crandall said he worked through the challenges and started the company alongside friend and mentor Perry Quinn, Youth Crews co-founder and Chief Financial Officer. “Well, at first, call it denial. I couldn't believe that there was nothing available for this underserved, call it ‘market’, but it's more-so communities,” Quinn said.