Mark Read has never penned a jingle or even watched an episode of “Mad Men,” yet he has the unenviable task of having to turn around the fortunes of the world’s largest advertising company, which has been stung by account losses and other challenges.
Since taking the helm of WPP nine months ago, the 52-year-old Briton has tried to return WPP to growth and moved to pare down the sprawling ad empire in order to satisfy marketers’ demands for more nimble and tech-savvy agencies that can better help them cope with the upheaval...
เราได้สรุปข่าวนี้มาให้อ่านอย่างรวดเร็ว หากสนใจข่าว สามารถอ่านฉบับเต็มได้ที่นี่ อ่านเพิ่มเติม:
You've gotta love how the is willing to discuss breaking up the tech industry, yet never seems to talk about breaking up the banks.