Omar Abbosh, Paul Nunes and Larry Downes, Accenture executives and co-authors of "Pivot to the Future: Discovering Value and Creating Growth in a Disrupted World"Accenture analysis of more than 3,600 companies with annual revenues of at least $100 million in 82 countries found that 63% of them face high levels of disruption and 44% show severe signs of susceptibility to future disruption.
While this may sound alarming, the pace and timing of disruption is surprisingly predictable — and preventable — for both companies and their investors through a strategy we call the "wise pivot." The business leaders of these firms know not only where their company is positioned in this new disruption landscape but when disruption will take place. They see more clearly what's changing around them, and they can predict and identify opportunities to create value from innovation for their business. They also know that large-scale transformations won't work; they must instead keep pivoting.
As these examples illustrate, companies that pivot wisely embrace the new without rushing it. They know that their businesses need a war chest of robust earnings in today's markets to fuel investments in future innovation. Then, when the time comes, they have the agility to scale those new businesses to profitability.