This, however, should not stop small business owners from looking for affordable and smart ways to let their target clients know about their businesses and what they can offer to the public. So as a small business entrepreneur, you must think of what is the best way to promote your business.
Small business owners should plan their marketing activities. This is because you will waste precious time and money if your marketing activities are random and unstructured. The key to success, no matter how big or small your budget, is to define your marketing strategy before doing anything else. Start by identifying who your best prospects are, and then determine the best way to reach them. Be as specific as possible.
You can go a step further by including a blog. Experts say a blog or other written articles on your site serves two functions. It informs your customers and prospects, and the content, in turn, improves your chances of being found in search engines. You do not have to be a professional writer to add a blog. Just write information your customers will find helpful at different stages of the buying cycle or provide tips and hints on using what you sell.