There Are Too Many Internet Mattress Companies

Michael Magnuson of review site GoodBed.com, who estimated there are “around 175 bed-in-a-box companies.” That’s so, so many—although only the biggest names are really making a huge dent in the $16.5 billion mattress industry to sweat. What’s more, they’re all practically the same damn mattress, when you get right down to brass tacks:

“The products that you’re buying — there are many similarities and only some minor differences,” said Seth Basham, an analyst at Wedbush Securities who covers the mattress industry. He said that the core of the mattresses at different companies often use the same foam. “The different layers — what goes on top of what, can differ. But the big difference is how they’re being sold and marketed.

“It’s the amount of information. There’s just too much,” he said. “If you go online, not only do all of them look alike, but they’re all talking about their different products.

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There are now 175 online mattress companies—and you can't tell them apartOnline mattress companies that ship to your front door say that finding the perfect bed might just take a few clicks. But experts warn that it's important to look beneath the sheets. They say many mattresses being sold are actually very similar — despite how they're marketed. I bought one and it was so horribly soft.
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Common Networks has launched consumer FWA broadband — and it's another example of companies trying to disrupt the home-internet marketStartups like Common Networks are attempting to break into the home-internet market with a different approach than major wireless telecoms:
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