Brash Lift-Off for Asia Contents Awards as Busan Market Reaches out to Streaming, TV

took place in Busan Sunday evening. It was a brash red carpet affair, which tried achingly hard to please.

“The Asian Film Market, which has been around for 14 years now, needs a complete overhaul,” said the Busan market’s new leader Tcha Seung-jai at a press event in Seoul last month. “The awards ceremony is to recognize outstanding TV series and streaming series made in Asia, and serve as a networking platform for the participants.”

Attended by Korean and foreign performers in glamorous night gowns and dresses, the night’s ceremony suffered multiple technical issues. These included a lack of live interpretation for the recipients’ speeches. Pre-prepared acceptance quotes had been translated into Korean and English, but some of the lines appeared badly synched.

South Korean TV producer Kim Yong-kyu won the ‘best creative award,’ the night’s top prize. The Best Asian drama prize was shared between Thailand’s “Hormones: The Series” and Singapore’s “Faculty.” “Faculty” also won best rising star for Fang Rong.

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