The move to sell restaurant-branded goods in supermarket aisles benefits fast-food chains and grocers as competition for consumers' attention intensifies.
This is not Tim's first foray into supermarket aisles. In January, the company announced it would start selling instant coffee, as well as iced cappuccino and iced coffee bottled drinks. "The competition is becoming so aggressive that all the operators are looking at ways to increase revenue streams," said Carter.
When customers in the supermarket reach for that can of soup, Tim Hortons just wants it to be their can. But one possible problem lies in chains where franchisees may feel supermarkets cannibalize their sales.
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