Spotify remains bullish on podcasts as a key growth driver for the company, across both the ad-supported and premium tiers of service. While podcast adoption remains relatively low across Spotify's user base, podcasts are driving higher engagement on the platform — which should boost monetization of its free-tier users.
About 14% of Spotify's total MAU — around 35 million users — listen to podcasts via the app. And total podcast hours streamed increased 39% QoQ in Q3, thanks primarily to consumption in the US and several European countries. Spotify makes much more off of its premium sub base than it does from its free tier, despite still having more ad-supported users: Ad-supported users account for 56% of Spotify's user base, but just 10% of its total revenue. Rising global engagement with podcasts could help Spotify increase the ARPU of its free-tier users as podcast advertising has grown increasingly appealing to brands.
Podcast listening could also be driving some ad-supported users to convert to premium subscribers. Although Spotify couldn't prove causality, the company noted that there's a strong correlation between podcast engagement and conversion of free to paid users.
เราได้สรุปข่าวนี้มาให้อ่านอย่างรวดเร็ว หากสนใจข่าว สามารถอ่านฉบับเต็มได้ที่นี่ อ่านเพิ่มเติม:
ประเทศไทย ข่าวล่าสุด, ประเทศไทย หัวข้อข่าว
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WOMEN-OWNED-BUSINESS MONTH: Women entrepreneurs share their top tips and strategies for running their companies, and how to be a successful leaderBusiness Insider profiled female entrepreneurs, interviewed experts, and reviewed research highlighting major opportunities and challenges. How is this not discriminatory? Are they actively keeping out men? Since all are woman, it would seem so. These are just a bunch of hypocrites and should be reported to the law. Good info. If you need more data I did this video: Good info. If you need more data I did this video:
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