Juul employees are circulating a spreadsheet of laid-off employees - Business Insider

The Juul job cuts represent 16% of its 4,051-person global workforce. A spokesperson for Juul said in a statement that employees will receive severance.

The changes come on the heels of the embattled e-cigarette maker bracing for a hit in sales after announcing pods, its most popular flavor, after research indicated that mint and mango-flavored pods were the top choices for teens. Juul's marketing team has been hit the hardest, a company spokesman confirmed to Business Insider. Under new CEO K.C. Crosthwaite, the company has suspended all broadcast, print and digital product advertising in the US, and the remaining team will focus on direct marketing to adult smokers, said the spokesman. In October, the company's first CMO Craig Brommers left the company.

"The writing was on the wall," another laid-off Juul employee told Business Insider. "People have been having sleepless nights."

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