Kargo's new ad format, which it calls Branded Takeover, lets advertisers buy all of the ad space on a given page. The new format runs on publishers like The Hollywood Reporter, Complex, Food Network and HGTV. feature that prevents them from using third-party cookies for ad targeting, Kargman said. Instead of using third-party data, Kargo's ad format uses contextual targeting.
Advertisers including Hershey's, Subway and AT&T have run the new contextual ads. Kargman said that advertisers have committed to seven-figure budgets with the ad format.
ประเทศไทย ข่าวล่าสุด, ประเทศไทย หัวข้อข่าว
Similar News:คุณยังสามารถอ่านข่าวที่คล้ายกันนี้ซึ่งเรารวบรวมจากแหล่งข่าวอื่น ๆ ได้
Team Trump 2020 attacks Facebook over fears of ad targeting changes - Business InsiderTeam Trump claims Facebook is trying to deprive it of key campaigning tools around targeting political ads. That's not the case.
อ่านเพิ่มเติม »
How to win a business pitch competition, according to a 12-time winner - Business InsiderA 33-year-old entrepreneur won a dozen pitch competitions in 2 years and raked in $75,000 along the way. Here's how she uses stats to craft a winning pitch.
อ่านเพิ่มเติม »
The ad industry has its own viral salary spreadsheet - Business InsiderAn account director inspired by a media salaries spreadsheet created his own version aimed at helping women and people of color in the ad business.
อ่านเพิ่มเติม »
Google is putting new limits on political ads, restricting advertisers - Business InsiderGoogle will stop advertisers from targeting election ads using public voter records and general political affiliations, the company said Wednesday.
อ่านเพิ่มเติม »
Twitter's political ad ban could catch some brands in crossfire - Business InsiderFor non-profits and brands incorporating social messages into ad campaigns, Twitter's policies could threaten their ability to connect with specific segments:
อ่านเพิ่มเติม »