Here's how the Ford Mustang Mach-E earned the iconic pony badge, after the company scrapped years of work on other designs

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Here's how the Ford Mustang Mach-E earned the iconic pony badge, after the company scrapped years of work on other designs
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Ford scrapped years of work on other designs before taking on an icon with the Mustang Mach-E

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"Winning will not be driven by compliance," said Ted Cannis, Ford global director of electrification, during a media briefing. "If you're just a compliance , you're going to get killed."

Prior to deciding to make the vehicle "Mustang-inspired," Ford was working on a compliance EV crossover.Scrapping a project after years of development is always hard but connecting the vehicle to Mustang – the first time the iconic name has been used on anything but a two-door pony car – added a new layer of pressure, according to Ford executives.

"When I drove it, I knew it had to be a Mustang," Ford told reporters after the unveiling. "But frankly, I was getting there before because I believed the team when they were laying all the specs out."

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CNBC /  🏆 12. in TH
 

Gyönyörű.

Is that a 2-door Taurus?

Stop! Just stop!

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