Why Apple won't kill the iPhone's Lightning charger anytime soon - Business Insider

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Apple is under pressure to kill the iPhone's Lightning charger — but here's why that probably won't happen anytime soon

on its iPhones as the European Union pushes for smartphone makers to adopt a universal charging standard that works across all devices. Such a move would signal the first major update to the technology Apple uses for powering its line of smartphones since it introduced Lightning in 2012.that would require chargers to accommodate all types of mobile devices, with the goal being to reduce electronic waste and make the lives of consumers easier.

Apple has since responded to the EU's proposal in a statement saying that the proposed regulation would stifle innovation and harm consumers. Apple cites this rationale in its official statement in response to the EU's push for a universal smartphone charger. Apple doesn't typically make changes to its products to fit with the rest of the industry, unless it has a strong reason.It's uncharacteristic for Apple to make a change to a major product like the iPhone just for convenience's sake, or simply because everyone else in the industry is doing so.

The Lightning cable, for example, offered a few noticeable benefits over the 30-pin connector: it enabled Apple to create thinner smartphones, as Phil Schiller, Apple's senior vice president of worldwide marketing,back in 2012. Plus, the Lightning cable was more durable than the older 30-pin connector and reversible, making it easier to plug in quickly with less fiddling.

Expanding the iPhone's compatibility to all USB-C accessories could make it more difficult for Apple to establish guidelines for helping consumers spot counterfeit products. Apple's s

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