How YouTube ads work, creator crash course: how influencers make money - Business Insider

Natalie Barbu is a YouTube creator with 260,000 subscribers who lives in New York City and posts videos twice a week about her day-to-day life experiences.

For this crash course, Barbu covers topics like how to start placing ads in a YouTube video , her tips on how to make the most money possible on each video , and how much someone can expect to make from those ads .Natalie Barbu is a recent college graduate who quit her day job to pursue a full-time career as a YouTube influencer and social-media consultant in New York City.

YouTube creators like Barbu earn money through YouTube's Partner Program, which allows them to monetize their channels with video ads placed by Google. Barbu has been making YouTube videos since 2011, and her videos range from lifestyle, to fashion and beauty, to personal finance videos — like how to start a business or how to optimize your YouTube channel.

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