Getting creative with funding: 'Your business is not always morally entitled to their money' | JOE.ie

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Getting the right funding can be essential when it comes to business growth

"In the rush to go quickly sometimes you'll miss why your product is innovative, why your product is defensible.", knows a thing or two when it comes to getting the correct funding to ensure business growth. His company, Safecility, is a tech system that uses data to analyse the safety and situation of a building or site.

"Your business is not always morally entitled to their money, you have to make it work for them and they're expecting certain things and certain time frames and if you can't deliver it's not going to work," he continues. "That has filled a gap that would otherwise be there in our business that has allowed the team to build a product here and grow something from Ireland."ou come out with a much stronger business proposition when you do go for funding, because it’s defensible, it’s proven, and you've put all of the time and effort in to mapping how it's a good product.

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