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McDonald's, Taco Bell bet customers will flock to familiarity - Business Insider

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Fast-food chains like McDonald's and Taco Bell are betting traumatized Americans will flock to familiarity as restaurants reopen

that she expects people are going to want to return to comfort food and comfort brands.

McDonald's CEO Chris Kempczinski said on a call with investors on Thursday that familiar brands thrived in grocery stores as people stayed home. Earlier in the week, PepsiCo CEO Ramon Laguarta said the company was seeing impressive sales from large brands that customers trust.

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