One number reveals why Sunrun's online sales strategy is here to stay - Business Insider

The coronavirus pandemic has forced rooftop solar companies to move their sales online.

Shifting sales online requires more transparency around pricing and a slightly different skill set, one expert said. The last two months have been especially painful for the rooftop solar industry, which typically relies on face-to-face sales, onsite installations, and long-term financial commitments. Lynn Jurich, the CEO of Sunrun.Almost overnight, residential solar companies have been forced to move lead generation and sales online, or risk losing business.

Through digital sales, prospective customers are less likely to sign an order, Jurich said. But they're more likely to follow the process all the way through to installation, so "overall, conversion is a wash," she said. Sunrun is the largest residential solar installer in the US.In the face of the pandemic, Sunrun generated an all-time high number of digital leads in April — and with "a significantly smaller sales force," Jurich said.

Oh NO he's snot

United Kingdom United Kingdom Latest News, United Kingdom United Kingdom Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

As a single mom, life insurance is one way I say 'I love you' - Business Insider'I obviously hope that nothing ever happens to me, and that I remain on this earth to guide my daughter through all her biggest milestones still to come. But as a single mom, I don't have the luxury of leaving that up to chance'
Source: BusinessInsider - 🏆 729. / 51 Read more »

Friday's jobs report will be 'one of the worst ever,' St. Louis Fed President Bullard says - Business Insider'The unemployment rate is going to be extremely high,' Bullard told CNBC. 'We think 20% isn't unlikely, could even be higher than that.'
Source: BusinessInsider - 🏆 729. / 51 Read more »