industry,” says Direct Selling Association of South Africa Chairman, Rajesh Parshotam.
“In a tough environment, the DSI industry has decreased slightly – but a five percent decrease is no train smash. Most other markets would decline in double digits in the same period. And . There are certain companies that actually grew,” says DSA Secretariat, Imtiaz Ebrahim. Direct sales leaders are responsible for managing the sales of their downline team and training their team members as well as occasional referrals and purchasing goods for personal use.
The flexible working hours and the ability to work from home are two more reasons why women find direct selling beneficial. Stay-at-home mothers can earn a full salary or supplement their existing income while being actively involved in their children’s lives. Moms are usually part of close-knit communities of other moms, and with shared interests and needs, they tend to thrive as saleswomen. This, in turn, fosters female empowerment and financial independence.
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