What Music's Tech Companies Are Doing on Blackout Tuesday

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Apple Music, Spotify, TikTok, and SiriusXM are all taking various actions on Blackout Tuesday, the music industry’s grassroots day of protest

that it would black out the artwork on many of its most popular podcasts including Today’s Top Hits and RapCaviar, and that several of its podcasts and playlists would also include 8 minutes and 46 seconds of silence to acknowledge the duration of George Floyd’s suffocation.

also said it will be matching donations from its employees toward organizations focused on fighting racism.Apple Music gave no specifics about its initiatives for the day. But Apple Music users who open the app Tuesday are finding that the streamer has blocked its For You, Browse and Radio functions with a prompt acknowledging “steadfast support of the Black voices that define music, creativity and culture.” The three functions have been replaced with a Beats 1 stream playing music from black artists.

Apple Music also published a playlist called For Us, By Us, a reference to the song “F.U.B.U.” by Solange, featuring tracks from black artists including Solange, Kendrick Lamar and N.W.A. among many others. Amazon Music and YouTube Music both announced on social media they’d participate in Blackout Tuesday as well.

SiriusXM CEO Jim Meyer sent an internal memo to employees Monday saying that all of its channels would be muted for three minutes at 3 p.m. EST Tuesday. “One minute to reflect on the terrible history of racism, one minute in observance of this tragic moment in time and one minute to hope for and demand a better future,” Meyer said.

 

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My birthday was on Blackout Tuesday. What a time to be alive and 33 years old as a black man. ✊🏾Thank you Apple

Just tell Siri to “play some music” and that bitch bows down!!

Until they all have black CEOs and majority black boards they’re as complicit in the racial violence as the police

Because they are a corporation. This was planned.

W

Unless ALL companies stop contributing to campaigns of candidates who remain silent or actively participate in systemic racism, their acts of support are meaningless. CitizensUnited

Spotify is also. They’re blacking our album covers.

As they loot Apple stores! This is so 2020.

, media companies like yours are part of the problem. People like donaldglover (Childish Gambino, in your picture) release racist music full of n-bombs and stereotypes about 'Black' people. You all glorify and help normalize their racist behavior.

Take a look at this thread hm is not for equality or BLM.

'Grassroots' lmao, the revolution will not be televised, it will be sponsored by global capitalists

ew

Typical, they censor other artists that aren't black and force other to not have a voice. Seems like they're apart of the problem.

Good think i support my favorite artists and actually buy their music so i can listen to whenever i want.

“And they say it's the white man I should fear But, it's my own kind doin' all the killin' here” ——2pac

Already filed my first lawsuit against AppleMusic I don’t pay $25/month to stream one playlist.

AmericanOxygen 💖

AmericanOxygen RIHANNA

AmericanOxygen 👌

AmericanOxygen Navy

AmericanOxygen ✊

AmericaOxygen

whiteout blackouttuesday

Did u just put industry and grassroots in the same sentence

Y’all, don’t forget how tiktok_us TikTok is oppressive and literally buries/demotes Black creators on there. They also allow(ed) for multiple racist trends to exist and TREND on the platform. We all saw it. Tik Tok is not truly with the movement.

Although I’m not sure how much artists actually get from these giant corporations I will be listening anyways. Even the smallest things matter and it’s important to help any way you can.

Hope more Apple stores get looted. As if the rioters would care about Apple’s cringe

Attention Music Industry :

KellyFought All lives matter. But people make their own choices many times as to how & when theirs will end.

Now watch all the snowflake conservatards delete these services lol. They’ll be left with nothing soon.

That’s so fucking beautiful ❤️😢👍

And this is helping how?

Prorated refund from Apple for everyone who doesn’t want to listen to this worthless ghetto crap on their PAID SUBSCRIPTION!!!!

Don’t forget about Bandcamp who is doing far more than Spotify - and has been throughout the pandemic as well.

I guess all the artists (or their families and estates) were asked whether or not they wanted their music to appear on this playlist and they were aware that in doing so the subject of Black Lives Matter could effectively end up as another means of promoting corporates?

and all the artists (or their families and estates) will be paid fairly for the streaming of these songs instead of most of the money going mostly to a small group of white men so they can continue appropriating black culture for profit?

Guess Communists have to stick together supporting rioting and insurrection.

Yeah, Spotify? You gonna start paying black artists more, or just profit off this movement?

But just a day, riight?

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