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This story was delivered to Insider Intelligence Payments & Commerce Briefing subscribers earlier this morning. The buy now, pay later provider will bring its in-store offering, which is already live in Australia and New Zealand, to the US this month, per a release sent to Insider Intelligence.Customers can use Afterpay's app to sign up for a virtual card, which will be credentialed into Apple Pay or Google Pay for future usage. The payment process will be the same as for e-commerce: Users will pay in four interest-free installments.
Adding in-store payments could help the brand drive US customer loyalty by tightening relationships with users and giving them more opportunities to pay. Afterpay's in-store solution has been popular elsewhere — and launching the tech in the US could keep the brand competitive in the market. In-store in Australia and New Zealand alone already represents 24% of total volume, and there has been ample demand for in-store expansion in the US, Afterpay in-store head Alex Fisher told Insider Intelligence.
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