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Uphill battle to get more SA wines to export market in lockdown: Wosa

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The ban on the sale of wines locally has pushed more companies to seek to sell their wines overseas, but the continuing ban on overseas travel has made it more difficult to introduce more SA wines to overseas markets.

has pushed more companies to seek to sell their wines overseas, but the continuing ban on overseas travel has made it more difficult to introduce more SA wines to overseas markets.

“There are producers who might export 10% of their wine. To get new exports at this time is difficult. We attend lots and lots of trade events and they have been cancelled as a result of Covid-19,” Wosa spokesperson Maryna Calow said. Calow said the SA wine industry normally exported 50% of its wine and the other 50% was sold locally.Calow said the lockdown has changed the way local producers try to reach new markets

 

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