Rolls-Royce's new Ghost sedan will focus on minimalism instead of flashy luxury.
In an open letter published on Monday, the company's CEO said that the next-generation Ghost will follow a new design philosophy called "post opulence."Visit Business Insider's homepage for more storiesRolls-Royce is working on a new, revamped version of its $300,000 Ghost sedan, and it'll be a bit less flashy than the current one.
"We found that these clients are showing a marked tendency towards luxury objects that celebrate reduction and restraint – that don't shout, but rather, whisper," the letter reads. "They are seeking design purity by rejecting obvious and unnecessary embellishments and overt complication.
Müller-Ötvös described the new Ghost as a "minimalist, yet highly complex product that is perfectly in harmony with our Ghost clients' needs and, I believe, perfectly in tune with the times in which we are all living."Over the next few months, we'll see more of the next-generation Ghost and learn a bit more about what a "post-opulence" Rolls-Royce actually looks like. Probably nothing like a Toyota Camry.
Big surprise! Wealthy people wanting cars that are not flashy. Most wealthy people got there through budgeting and living below their means!
It’ll never be popular with the hip-hop artists
even rr is getting into the double speak of modern world
So this is the diet soda equivalent of posh cars.
Understated = Rolls Royce
Nothing says “minimalism” like a Rolls-Royce
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