How the Oreo went from knock-off to the world's favorite - Business Insider

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How the Oreo cookie went from unknown knock-off to the world's most popular cookie. Presented by Cambria_Hotels

, the biscuit brand keeps sweet tooths around the world satisfied. But its origin story has a much less saccharine flavor to it. The cookie was born out of a sibling rivalry between two brothers, Jacob and Joseph Loose, whose rift became so deep that they ended up running rivalry bakery companies. In fact, the Oreo was a revenge cookie.

He hired a lawyer named Adolphus Green, and through their acquisitions, they created the American Biscuit and Manufacturing Company, which was the second-largest bakery in the country at the time. Jacob became president, appointed Adolphus as general counsel, and gave Joseph a seat on the board. Joseph thought the best way to conclude the price war was to merge with the two other major bakery companies and form an even bigger biscuit company. This was a trend at the time when monopolies for goods like oil, tobacco, and sugar ruled the markets. But Jacob vehemently disagreed and wrote letters from his sickbed letting his brother know. Unfortunately, from so far away there wasn't much he could do to stop Joseph.

 

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Cambria_Hotels Awesome little history lesson.

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