The company now powers the location technology that more than 1,000 companies like Apple, Snapchat, and Twitter use to track where people go and what they buy after viewing ads. In the past year, the well-funded firm has been on an acquisition tear, acquiring rival Placed and merging with Factual to create the marketing industry's go-to location company.
Foursquare has raised more than $390 million from investors including Union Square Ventures and The Raine Group.OracleCloud giant Oracle has deep relationships with chief information and technology officers at brands. Skinner is trying to build those same relationships with increasingly data-focused chief marketing officers, pitching Oracle's ability to handle their sales, marketing, commerce, and customer support.
Marla Thompson, SVP and general manager, Salesforce Marketing Cloud, wants to be the one-stop shop for marketing techSalesforce has built up its marketing cloud to help CMOs manage their customer data and ad campaigns, acquiring companies like Datorama andAt the heart of this effort is Thompson, who leads Salesforce's messaging and journey businesses that use software to plan and tweak email, mobile, advertising, and commerce campaigns.
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