The firm created five targets to track and compare the paths of different territories’ exhibition sectors back to recovery. The indicators move from stage one — a point when a significant majority of cinemas are ready to resume operations — to stage five, in which business over the course of a week is equivalent to that of the top quartile of weekly earnings from the past two years.
To reach that target, post-COVID China needed to generate a weekly box office of $184 million . According to data from Comscore Movies, China hit this target just five days into the week starting Friday, Aug. 21, having taken in $189 million by the end of the day Tuesday. More than 90% of Chinese cinemas by market share are now open, although they continue to operate with capacity restrictions allowing them to sell only half their available tickets.
The global box office so far in 2020 is just $6.88 billion, a fraction of the $27.2 billion three year average year to date score. Nevertheless, sales are increasing, with the $200 million collected globally this week marking a rise of 54% from the one previous.
China has been able to do this far quicker than the rest of the world as they implement far stricter safety measures this built confidence with cinemagoers so were able to loosen them, had the UK done similar 8 weeks ago when cinemas reopened recovery will be far further ahead
...'believable'
Ain't that some shit, the ones that started this whole mess. get to recover first
Stay home, America. Movie theaters can wait.
Yeah China always wins