“We made some decisions that probably weren’t the right decisions,” Ms Crews revealed. “There were two big hurdles at the beginning. We slipped up because we got advice from branding companies and removed our monkey from the logo. The rebrand looked too professional and clinical and we lost customers overnight.
“The audience has guided us a lot with our decision-making. Their children liked the monkey, so we shouldn’t have listened to the experts,” Ms Latto said. There was another mistake with their sunscreen. Because the product was made with “all natural ingredients”, the manufacturer didn’t realise that “shea butter turned to cottage cheese when it hit over 40 degrees – and it was a really hot summer”, they explained.
“Our kids are our business. We don’t put products out there that we wouldn’t put on our own kids,” Ms Latto reiterated.
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