of JD Power respondents said they'd be more likely to use telehealth if the copay was less than a traditional visit. Insurers' changing coverage policies could also spur confusion and deter patients from using the tech: 15% of respondents cited "lack of awareness of cost" as a barrier to telehealth—and since the survey was fielded before insurers started rolling back coverage, we think even more would say so now.
Nonusers may not be as enticed to try telehealth in lieu of in-person care if the trade off of reduced spending isn't there from the get-go. About of US adults who were willing to try telehealth in 2019 named cost savings as a reason they'd take the leap, per an Amwell survey.
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