With a reach product like First Commercial, Snap is offering brands a significant share of that audience through one video campaign—throwing the company into the same competition pool as TV networks at a time when less flexibility in ad commitments has made some
wary of TV campaigns. To that end, Snapchat's video ad revenues will rise 20.8% in 2020 to $636.2 million, according to our October 2020 estimates.Join other Insider Intelligence clients who receive this Briefing, along with other Media, Advertising, & Marketing forecasts, briefings, charts, and research reports to their inboxes each day.
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