Trump, Biden Presidential Campaigns Gave the TV Ad Business a Much Needed Influx of Cash

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Most candidates for the Oval Office use advertising to hit a home run with viewers in the most pivotal states in the campaign. Joe Biden also aimed to hit one in the World Series. In the telecast o…

for the Oval Office use advertising to hit a home run with viewers in the most pivotal states in the campaign.In the telecast of the fourth game of the series, aired on Fox, Biden’s campaign launched a 60-second commercial narrated by actor Brad Pitt, who told viewers that “America is a place for everyone,” including “those who chose this country, those who fought for it, some Republicans, some Democrats, and most just somewhere in between.

“The amounts being spent, as compared to 2016, appear to be about two times as much,” says Mark Lieberman, CEO of Viamedia, which helps advertisers place commercials on local cable systems. “It’s truly extraordinary.” and Bloomberg campaigns took to the airwaves — Fox sought between $5 million and $5.6 million for a 30-second ad — in a venue typically reserved for glitzy spots from Pepsi, Anheuser-Busch and Procter & Gamble.

 

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